IN THE EVOLUTION OF TECHNOLOGY, THE DIGITAL MARKET HAS A BACKBONE OF BUSINESS TO PROMOTE PRODUCTS AND SERVICES. HERE ARE SOME DIGITAL MARKETING TRENDS TO KNOW AND APPLY IN 2025.
- AI‑POWERED MARKETING AND AUTOMATION:
USING AI TO PERSONALISE EXPERIENCE, AUTOMATE MARKETING TASKS AND FORECAST CONSUMER BEHAVIOUR. - VOICE, VISUAL& “ANSWER ENGINE” SEARCH OPTIMIZATION:
PEOPLE ARE SEARCHING USING THEIR VOICES AND IMAGES. SO CONTENT AND IMAGES NEED TO BE OPTIMISED. - SHORT FORM VIDEO & INTERACTIVE CONTENT:
USING INSTAGRAM REALS AND YOUTUBE SHORTS IS ENGAGING THE AUDIENCE. AND CONTENTS LIKE QUIZZES, POLL, INTERACT WITH THE AUDIENCE. - DATA PRIVACY & FIRST PARTY DATA: WITH THE THIRD PARTY COOKIES PHASING OUT, BUILDING TRUST AND COLLECTING DATA DIRECTLY FROM CUSTOMERS.
WITH THE RIGHT STRATEGY, DIGITAL MARKETING CAN LEVEL THE PLAYING FIELD AND OPEN NEW GROWTH OPPORTUNITIES.